“The entire situation stinks of a cheap made-for-TV,” remarks an opportunistic commentator during the chilling follow-up Influencers. At that point, his tone is manipulatively dismissive of a guest whose bizarre tale he once said he trusted. But his assessment of the events in the movie isn't inaccurate. Superficially, two streaming movies about a woman who insinuates herself into the lives of social media stars before killing them feels like a modern-day version of a lurid but cable-ready weekly TV movie. The wild thing about Influencers is just how superior it proves to be than plenty of its competition, regardless of where you watch it. It’s the kind of thriller capable of giving other movies a bad case of FOMO.
2022’s Influencer follows the mysterious CW (Cassandra Naud) while she quietly chooses traveling alone social media targets, lures them to their doom, and conceals those murders (at least temporarily) by seizing control of their socials. The movie concludes (spoiler ahead) with CW marooned on an uninhabited island near the coast of Thailand, after her latest target, Madison (Emily Tennant), turns the tables on her.
This lends the 2025 Influencers a degree of ambiguity, when returning filmmaker Kurtis David Harder resumes with the character CW contentedly residing with her girlfriend Diane (Lisa Delamar) in Paris. During a trip to celebrate the couple’s one-year anniversary, British influencer Charlotte (Georgina Campbell) draws CW’s eye and ire.
CW comments to Diane that a person ought to attempt leaving a device-obsessed influencer in a place with no technology to see whether they can make it. Are we witnessing a backstory prequel? Was CW radicalized after witnessing the preferential treatment afforded a single clout-chaser?
The narrative viewpoint changes multiple times, ultimately revealing those introductory moments' place in the timeline. Harder catches up with Madison, who has been cleared of carrying out CW's offenses, but still faces doubt regarding her version of the events, including the killing of Madison’s boyfriend. We also follow Jacob (Jonathan Whitesell), based in Bali attempting to boost his profile as part of a conservative-influencer power couple alongside Ariana (Veronica Long), although his chosen platform is bro-heavy streams, as opposed to the Instagram photos that normally attract CW’s attention.
The actor continues to be immensely captivating in the part, which seems particularly tailor-made for her talents. (She also designed CW's eye-catching wardrobe.) While the sequel’s focus leans heavily into CW — the original felt more equally divided between her and Madison — it still functions as a tale of dueling amateur detectives, as Madison and CW employ fabricated profiles, Insta-stalking, and a seemingly limitless travel fund to chase and/or escape each other. Of course, perhaps the vast resources aren't needed. Online personalities possess a talent for getting to explore luxurious locales at little cost, a skill which CW mirrors through her more blatant scheming.
The filmmakers behind Influencers appear equally resourceful in locating stunning locations to visit, although they were presumably more legitimate in their methods. The vast majority of the film appears to be shot on location, giving it an authentic gravity that remains even when numerous sequences consist of a relatively small cast of characters looking at computer or phone screens.
It’s the same principle which allowed the James Bond movies appear so consistently opulent for decades: Yes, big action and visual effects can show off a big budget, however simply offering a travelogue of sorts to viewers also seems deeply filmic. It’s also particularly appropriate for a story so dependent on the coexisting surface-level allure and desperate hustle involved in producing jealousy-worthy online content.
All of the characters visiting Bali, like those who were in Thailand in the first film, appear to enjoy access to impossibly chic contemporary villas; there are movies about lifeguards which don't feature as much overhead swimming-pool video. These individuals must believably inhabit these luxurious, far-flung locations to highlight the uneasy irony of how frequently each person — even the woman wreaking vengeance upon the online stars' self-centered phoniness — nevertheless spends plenty of time under the light of their screens.
At the same time, Harder hasn’t authored a rant against the vacuousness of online fame. While it can be gratifying to see CW manipulate various online personalities, and a Hitchcockian sense of identification lets us to wish she doesn’t get caught, the filmmaker is relatively understanding of the major influencer characters. Previously, he keyed into the loneliness Madison felt while on ostensibly dream getaways. Here, Harder seems to trust that just observing Jacob at work will reveal that he’s peddling snake-oil masculinity to other gullible men; he resists caricaturing the character. He even grants Jacob a measure of dignity by showing his genuine loyalty to his partner; he’s a hypocrite, yet Ariana is a partner in his double standards, not a victim by it.
The other side of this balanced approach means it may occasionally seem that he’s nodding at elements of modern online life without deeply exploring them further. This is particularly evident regarding how he introduces artificial intelligence into the story, a fascinating turn that lacks the psychological edge it deserves. The retitled sequel for the film might give fans of the first movie hope for a larger-scale escalation, and the film does eventually provide exactly that, with a suitably chaotic climax. But before that, it’s more like a sleek Alfred Hitchcock movie than an frenzied, technology-obsessed Brian De Palma thriller. Influencers’ heavy use of actual places might also be what prevents it from seeming like utter horror. The world might be saturated with always-online creators, online fraud, and self-serving tourism, but the world itself is still here, at least for now.